OnBoard
Client:
Alina Novak
Role:
Copywriting, freelancer
Service:
Portfolio website
Year:
2020
Overview
create a visual identity that reflects confidence and clarity
Sarah came to us ready to elevate her coaching business with a personal brand that felt bold, modern, and magnetic. She wanted a website that would attract high-ticket clients, grow her email list, and position her as a go-to mindset expert.
We started with brand discovery sessions to define Sarah’s voice, tone, and visual goals. From there, we crafted a confident brand palette and type system. The site structure was mapped to guide visitors seamlessly from awareness to conversion. We also added strategic CTAs, testimonials, and a free guide download to capture leads.
Before partnering with us, Sarah’s online presence didn’t match the power of her in-person coaching. Her old website lacked direction — the visuals felt generic, the messaging was unclear, and it didn’t reflect her bold personality or expertise.
We completely reimagined Sarah’s brand from the ground up
Developed a bold, confident brand style that matched her coaching vibe
Crafted clear messaging to communicate her value and transformation promise
Designed a sleek, mobile-first website with a clean user journey
From confusion to confidence — here’s what transformed after launch.
After launching Sarah’s new personal brand website, the results spoke for themselves. The fresh design, strategic layout, and clear messaging didn’t just look great — it started working as a true conversion tool.
This was the clean, confident site I needed to move into the next stage of my freelance career. My writing takes center stage now, and I feel so much more legit sending this to potential clients.
Copywriter
